Processor pairs with wine labels
AVENUE Range beef producer Morris Oliver is excited about the new 36 degrees south brand, hoping it can put the region’s top quality beef “on the map”.
“They are targeting it to a worldwide market and right in the top end, so if we can trace it back to our region all the better,” he said.
“Especially in a year like this is it is highlighting just what we can do with our cattle with reliable rainfall.”
Mr Oliver and wife Michele are among Teys Australia’s long-time suppliers targeting the European Union and Meat Standards Australia markets and Grasslands brand, aiming to turn off 550-650 kilogram cattle.
He is also a partner in Oliver’s Taranga Wines at McLaren Vale, with his brother Don and nieces Corrina Wright and Brioni Oliver, and sees enormous potential to pair their wine with their beef at functions at their cellar door.
Naracoorte Lucindale Council mayor Erika Vickey says the new brand and the abattoir’s $30 million expansion is fantastic for the region, giving the local community confidence to invest in the future.
“We hope to attract families as well as single people in the extra workers, which will be a major boost to the regional economy and hopefully it give people the confidence to invest in building homes for them,” she said.
Mrs Vickery said the brand, which included the name Naracoorte in much of its promotion, would also be a great marketing tool for local tourism both in Australia and overseas.
Stock Journal, 30th June 2018